EMPOWERing
GROWTH.

Independent. Strength.

At Value Liquor Group, we empower independent hotels, pubs, and retail stores across Australia to grow, save, and thrive without giving up what makes them unique.

OUR VENUES

Iconic Hotels, Backed by Us.

Kirra Beach Hotel
Kirra-Full
The Burpo
Burpo-full
River Road
River-Road-Full

What we do

Powering Independent Pubs, Hotels & Bottleshops

National Buying Power

Leverage the power of our venue network to access exclusive supplier deals, national pricing advantages, and promotional support—helping you boost profits while staying true to your venue’s unique brand and identity.

Suppliers Deals

National Pricing

Boost Profits

Strategic Marketing 

Fuel your venue’s growth with custom marketing strategies crafted specifically for independent pubs, hotels, and bottle shops—designed to increase local visibility, attract more foot traffic, and drive off-premise sales without diluting your brand.

Marketing Support

Promotions

Social Media

OUR PARTNERS

Trusted by a Network of Independent Venues

Joining VLG was one of the best decisions we’ve made for our venue. We still run things our way, but now we have the backing of a team that genuinely cares about our growth. From better pricing to standout promotions, it’s support without the strings—and our community has noticed the difference.

Jess McCarthy
Venue Manager

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OUR Mission

VLG connects independent venue owners with the resources, reach, and reliability

Group Buying

Unlock exclusive savings and unbeatable deals with the power of group buying. Together, we negotiate better prices to bring you greater value.

Incentives

Rewarding partnerships with exclusive incentives that drive value and strengthen collaboration. Together, we grow and achieve greater success.

Supply Network

Seamlessly connecting a robust network of suppliers to ensure quality, consistency, and timely delivery for all your needs.

Promotions

Boost your business with tailored promotions designed to maximise impact and drive results. Stay ahead with strategies that deliver real value.

Iconic Hotels

Suppliers Deals

National Pricing

Boost Profits

Exclusive Perks

Experience exclusive discounts, personalised service, and priority access to premium products.